The Small Business Guide To Digital Marketing On A Shoestring Budget

The Small Business Guide To Digital Marketing On A Shoestring Budget

Promoting your small business can be difficult, and creating brand awareness can be even tougher 

 

Unfortunately, the odds are against your small business success from the beginning. You likely don’t have the time or the resources to compete with the big brands, but there are a few tricks you have up your sleeve that you might not even be aware of.  

 

 

Getting Started With Your Small Business  

 

There are three simple things that can help you get started before you even begin to get into the deeper areas of digital marketing   

 

List Your Business 

 

Leverage Your Existing Contacts 

 

Let Influencers Speak About You  

 

 

First, list your business on Google My Business  

 

You want to include your name, small business description, address, and business hours to increase your visibility. This lets people know where you are, what you do, and how to contact you.  If you want to increase your odds of success, post on every local business platform. 

 

 

Next make use of your contacts  

 

 

Though branching out and building new contacts is important, start with your existing resources. Revisit personal contacts, LinkedIn connections, and Facebook friends. Promote your brand and content on your personal profile on every platform you currently use.  

 

 

Finally, never under estimate the power of influencers 

 

 

Though some small businesses take a casual approach to digital marketing by putting up a website and hoping for traffic, it’s not a sufficient strategy. Connect with real people who are relevant to your business and can influence your social media followers.  

 

 

Digging Deeper Into Digital Marketing  

 

Dig deeper into digital marketing in these important areas: 

 

SEO 

 

A Great Website 

 

Live Stream Video  

 

 

The world of search engine optimization (SEO) is complex and always evolving 

 

 

Before you dive into the deep end, start with the basics. It all begins with finding low-cost or free tools that can help you discover what keywords work for your business and using them in social posts, blogs, or website content.  

 

 

Speaking of your website, this is the last place where you should skimp on cost 

 

 

This is your storefront; your billboard; the place that shows people who you are. Make it user-friendly, mobile friendly, and SEO friendly to ensure traffic has the potential to convert.  

 

 

Today, all businesses must use video promotion; or run the risk of obscurity.

To stand out, live streaming is taking over. In fact, according to Facebook, live videos receive 10 times more comments than regular videos. Use it to keep people coming back to see what’s next.  

 

 

Small Business Success 

At the end of the day, the success of your small business depends on your ability to master the basic steps of digital marketing that can keep you in it for the long haul. Digital marketing is here to stay, but if it seems too complex for you to implement, let ignitedLOCAL help you make it easier. We’ll help you find a strategy that meets your goals while staying within your budget. Contact us today.