For a website to be a high performer, you’ll need to do more than just a few simple moves during business hours. You can spend all day producing content and interacting with consumers, but unless you have some strange superpowers that would make The Avengers envious, you’re going to have to go to sleep at some point. And what happens to your website while you sleep?
An Optimized Website Never Sleeps
In order to ensure that your website is performing at the levels you expect, something will need to be done to keep you relevant in the off-hours when other parts of the world are wide-awake and searching. Unless your website is optimized, you’re missing out on people who need what you have; you just don’t know it. Optimization is like having your own personal salesman working around the clock to secure you’re future, and that’s just what keep your website converting and interacting long after the day is done.
Statistics show that 97% of local businesses are now found online. No matter what type of business you run, it’s likely that your potential clients are searching for your services online. Once they find your website, what will they see? Is it enough to keep them there, or enough to send them looking for the next business in the Google search?
Your Personal Digital Salesman
Your website is your digital salesman. Your website might look dynamic, but it needs to perform the job that a good salesman would perform. The job of a good salesman is twofold:
- To generate leads that get the customers in the door
- To make the sale and close the deal
If your website doesn't do these two things, it's just like a salesman that can't do its job. A site that is optimized will be able to generate leads and close more sales at a consistent rate. The most important job of a good website it to collect data. By collecting data, your website can use the information to follow up with leads and turn them into a profit.
Research shows that most people most people will exit your website in under a minute, giving you very little time to create a conversion. The most important role of your website is not to keep them there, but to collect their data before they leave. This way, you’ll have something to use in the follow-up, which is where the sale really occurs.
Knowing Is Half The Battle
The reason that many websites don’t covert business is the fact that business owners simply don’t know that the primary role of the website is not to entertain or inform, but to collect data and make the sale. Most sites don't have Facebook Pixels installed and aren't optimized to collect emails. A Facebook Pixel can easily be installed with no expertise needed. Once it’s installed, every visitor to your site has their data collected by Facebook, which will allow you to run low-cost ads to those visitors.
To set up your site to convert correctly, you need to collect emails from visitors. Do this by strategically placing email opt-in boxes on your site. Collecting these pieces of data will ensure that you make those quality touch points through low-cost email automation software, ads, and other marketing mediums.
Utilizing your website is just another way to ensure your business success. If you have any questions on implementing data collection tools, contact http://waynec.ignitedlocal.com for help. We’ve got the latest online automation for small businesses and help get you where you want to be. Call us or visit our website for more information.